Awesome Sports Logos Blog

The New Los Angeles Rams Logo Falls Short

Los Angeles, where glitz and glamour shine bright and where stars are born. It’s Hollywood baby and more importantly for the NFL, it’s millions upon millions of opportunities for sponsorships and ratings in America’s second largest city. 
With the huge news of the NFL relocating a team for the first time since the Oilers moved in 1997, I was hoping that the now Los Angeles Rams would unveil a new fresh look. Maybe bring back the white and blue colors that looked sharp or even a fresh looking Ram.  Here is what we received instead in their logo reveal.

They could have taken their time and developed a fresh look or some kind of twist. The excitement was already there. There was no rush to unveil the new logo but the Rams almost did it immediately. This is L.A where trendy is part of their daily lifestyle. This logo made its way from St. Louis even before the equipment and office supplies. 
I’ll admit, I haven’t seen any sports logos of Rams across the country that have blown me away. You would think a creature that can do so much damage with its horns has the potential to be a top selling logo. Maybe a change is in their future. A great start would be to go back to the blue and white helmet and uniforms. When people move to another city or a new house, it’s a fresh start. The Rams should do the same with their logo and uniforms. 
We do have two sports logo t-shirts that are based in the Los Angeles area. 
A Chiweenie might look cute in purses, but you can’t make a sports logo with a purse. I love how this logo came out with a mean looking small dog jumping out at you with the spiked collar. 
Our second California sports logo has two names. 

Awesome Sports Logos is proud to introduce the California Crazy Eights (also known as the California Ocho Locos).
Off the coast of the Golden State on the Pacific Ocean floor is an eight-legged creature that is truly fascinating. Most common is the California Two-Spot Octopus. In case you’re ever asked to identify a Two-Spot, just point out... well, never mind, no one will ask you. We love this cool California t-shirt. This octopus means business. Only two tentacles are occupied with a ball and a bat, and that means you better keep an eye on the other six!
Thanks as always for reading and checking out Awesome Sports Logos where unlike the Rams, our goal is to bring back the fun and creativity back to sports logos.
Gavin Spittle
Founder/Logo and T-shirt Lover
Awesome Sports Logos

New Uniforms Same Old Browns

The Cleveland Browns could use a shift in fortune. No NFL franchise has can hold a candle to the avalanche of bad breaks that this organization has suffered. Need examples? There are too many. Sorry Browns fans, you may want to avert your eyes.

They haven’t won a championship since 1964, BEFORE the Super Bowl Era

-       They’ve been close three times to Super Bowl appearances, but…

-        In 1986, Broncos quarterback John Elway led Denver on a 98 yard touchdown drive – known in Cleveland as “The Drive” - to tie the Browns with 34 seconds to play. Cleveland would lose in overtime.

-         In 1987, the Browns were trailing 38 – 31 (again, to the Broncos) late and were about to tie the game. But with 1:12 to play, Cleveland running back Ernest Byner fumbled JUST before crossing the goalline (for what would have been a game tying touchdown) , and the Broncos recovered. Once again, the Browns came up short.

-         In 1989, the Browns drew the Broncos in the AFC Championship. Again. And lost. Again. This time, 37-21.

-         In 1995, Browns owner Art Modell announced the franchise would move to Baltimore the following season. Cleveland was without a football team from 1996-1999.

-        Cleveland got a new franchise – the Browns – in 1999. But they’ve been one with little success since their re-birth, with just 2 winning seasons and 1 playoff appearance.

-        This past season wasn’t much different. After a 7-4 start, the Browns collapsed down the stretch with 5 losses to close out the year.

-          And this off-season has continued the trend. Their best player – wide receiver Josh Gordon (who was suspended most of last season - will be suspended the entirety of this coming season for substance abuse. Last year’s first round draft pick Johnny Manziel has been in rehab for much of the summer for the same reasons. And General Manager Ray Farmer has been suspended the first four games of the year for texting the coaching staff during games.

Yes, a long and depressing list. So if you want to make your fans forget the pain, why not rebrand yourselves?
Guess what. That’s EXACTLY what the Browns did this offseason. And in dramatic fashion!
Cleveland Browns new helmet 
Photo courtesy of
BAM! That’s how you shake things up! Brown facemasks baby! Sarcasm aside, they’ve at least changed their uniforms:
(Photo courtesy of the Cleveland Browns)
Unfortunately a new helmet and uniform won't help Browns fans forget the pain. We know one way to dim the pain is to present an awesome Ohio logo that is sure to bring a chuckle. Ladies and Gentleman, presents the Akron Rubbers!


Akron is the fifth largest city in Ohio and is also known as the Rubber Capital of the world, or “Rubber City”. At one point in the early 1920’s, Goodyear, Firestone and General Tire each had their headquarters in Akron and that’s how they got their anointed nickname. Goodyear is still based in the city. We love the name and the history that surrounds our awesome Akron Rubbers sports logo.
We love you Cleveland, time to get it done on the field and give some of the best sports fans in the country what they deserve more than a helmet and uniform change. Give them a winner!
Thanks for reading,
Paul Gallant
Awesome Sports Logos Columnist 

Cleveland's Hyped Logo Change Backfires Big Time

I don’t want to pile on the Cleveland Browns. I really want this organization to thrive. Cleveland is an awesome sports town and they deserve a winner. Browns fans are some of the most loyal in the NFL and the Dawg Pound is one of the awesome fan attractions in sports. 
The Browns have gone through some rough times. So many QB’s have gone through Cleveland. Two stick out. In 2007, Notre Dame QB Brady Quinn “fell” into the Browns lap at 22. That only lasted two years. Déjà vu occurred almost seven years later to the day as  “Johnny Football”, Johnny Manziel dropped down to that same spot. While Manziel could be labeled as incomplete, entering rehab after a rough season doesn’t make many optimistic.
Even their sports logo has been beaten up. "What do you call a person with a hot body but a not so great face?" A Cleveland Brown..Great uniform, bad helmet." 
There are some quality players in Cleveland including an unheralded defense led by Donte Whitner and Joe Haden. The good news continued when the Browns announced that they were unveiling their new logo. I got excited. Teams like the Bengals, Bills and Patriots have changed their logo as part of their overall image makeover and the success has quickly followed on the field. I know that one doesn’t have to do with the other but to have a historic professional team make a change like this peaks the fascination.
So many thoughts ran through my mind. Is it going to be a letter logo similar to the old Bengals? Will we see some kind of initial logo similar to the Cavaliers? 

Will they incorporate the history of the dog pound and put a ferocious junk yard coming at you similar to the Batavia Muckdogs.
The big announcement came, I clicked and the big buildup was slight tweaks which included a facemask color change from grey to brown and an overall slight change in the orange color.
 Old Browns                                                        New Browns
So many teams make subtle changes like this on a yearly basis. This is an adjustment, not a logo change. You built this up like it was something special and I was big time let down. I’m trying Cleveland, I honestly am and I’ll still root for you but similar to those two draft picks and the coaching carousel, you certainly make it tough. 
Speaking of ferocious dogs, we have one that leaps out at you. Not of the junk yard variety, of the Chiweenie breed. What I love about this awesome t-shirt is we made a small docile creature into a beast to be reckoned with.
Now that’s awesome!!
Thanks for reading,
Gavin Spittle
Founder, Logo Lover, T-shirt Fanatic
Awesome Sports Logos

A Review of the Super Bowl 49 Sports Logo

The Super Bowl logo has been around since the first installment of the great ultimate showdown. As time has passed, the logo has become more creative or, at least, more modern with the times. Basic text turned into a Microsoft Word Art replica which then turned into more natural 3D which turned then into the more sophisticated computer-generations we have today. For instance, the first Super Bowl logo looked more like a newspaper headline, reading: "First World Championship Game" The first official logo to actually include the words, "Super Bowl" was the next year's game. 
Logo courtesy of 

The Super Bowl XLIX rendition has a very strong presence created by the sterling silver makeup which the rest of the imagery adopts from the actual Vince Lombardi Trophy. One of the changes of the Super Bowl Logo is an added emphasis on the trophy and not just the Roman numeral of the game. The game isn't about the Roman numeral. It's about getting that trophy so the change in emphasis makes sense.

With that said, the Roman numeral element is a unique part of the game and something that everyone associates, so having it as a featured element makes sense. The numeral is also what makes each year unique to the next. Thus, I like having the four-piece Roman numeral in big font underneath the "Super Bowl" banner, which, along with the NFL's "shield" logo in the middle of the trophy, is perfectly inserted into the graphic.

One of the neatest evolutions of the Super Bowl logo is the added nuance that ties the logo to the city. Anytime a logo can embrace the location of the game than the on-the-surface, literal interpretation of the image, it scores more points. I'm not necessarily talking about some subliminal message that it takes a scientist to decipher; I'm talking about something that you can figure out by simply sitting down for two minutes and thinking about. 

The Super Bowl XLIX logo is accompanied by the host site, University of Phoenix Stadium, which exists in the background of the trophy, flanking either side of its lower portion. It isn't shouting and screaming for attention, just subtly placed so that when someone looks at the logo, they see a defining characteristic of the host. Then, look a little harder, and you'll see the cacti and the mountainous structure resembling the Grand Canyon, two items that help provide Arizona with color. 

I also like other minor things like third-dimension effect it has, making the logo look monumental, which is fitting because the game is, well…monumental.

These minor details make this a very neat logo, especially along the lines of Super Bowl logo's past. How much do I believe this? It's my favorite Super Bowl Logo yet.

Speaking of logos that have to do with Arizona, Awesome Sports Logos has a great one in the Arizona Pricks Futbol Club.
This funny t-shirt will certainly draw a double take. You can add this t-shirt as part of your T-shirt of the Month Club membership. You get huge discounts and free shipping and the best part, you get an awesome t-shirt each month in the mail which is much better than bills and coupon mailers. 

Enjoy the Big Game everyone.

Thanks as always for reading. 

Jared Sandler
Awesome Sports Logos Columnist

Seahawks vs. Patriots in a Sports Logo Battle

By Sunday, you will be sick of the opinions on who is going to win, deflate gate and prop bets asking which color hoodie Coach Belichick will wear and if it will have sleeves. One debate that might not be as common will be which sports logo comes out on top, the Seahawks or the Patriots? As WWE Hall of Famer Jim Ross says, this debate “is sure to be a slobber knocker”!

So let’s dive in. As this blog is being written, New England on the field is a slim one point favorite so let’s start with the Patriots. How sweet would it be if the Patriots ran on to the field with old “Pat Patriot” on their helmets?

I know that it’s just a dream and the NFL would never allow a throwback in the Super Bowl. The years of this logo were many of the lean years of this franchise. Hard to believe but you need to be older than 20 to realize that the Patriots were the laughing stock of the league at one point. Many thought it was a sure thing that the Patriots would be moving to St. Louis under new owner James Orthwein, the previous owner to Robert Kraft. Mr. Kraft has done amazing things with this franchise making it one of the tops in the league but many have forgotten that James Orthwein bought the club, kept it in New England and hired some coach named Bill Parcells who drafted a guy named Drew Bledsoe and the rest is history. During that same transition, the Patriots needed a vast image change so that included a logo makeover. I remember I was attending Curry College in Massachusetts at the time, pre internet (Don’t remind me that I’m old) and my buddies and I were clamoring to see what the new logo looked like. As soon as I saw it, I wondered what the tie in to Elvis was because it looked like the King of Rock and Roll dressing up for a 4th of July party.
Just like anything, winning is the best cure to forget about things like bad logos but I often wonder how popular “Pat Patriot” would have been had they stuck with it?  They still sell a lot of old logo merchandise so that may be the answer to my question.
On to the defending Super Bowl Champion Seattle Seahawks.
Full disclosure, I have liked this logo since I was a kid and it hasn’t seen much transformation over the years. Names like Dave Krieg, Steve Largent and running back Curt Warner played at the old Kingdome in Seattle with a slight variation in color but basically the same sports logo. Now names like Russell Wilson, Marshawn Lynch and Richard Sherman have the city going wild. Here is a comparison of the logos over the years. 
 Oldest logo
Logo from 2002-2011
Current logo
Photos and timeline courtesy of
Just recently a terrific blog was written by Dr. Robin K. Wright who is the Curator of Native American Art and Director of the Bill Holm Center at the Burke Museum, University of Washington. He talks about what he believes is the influence of the Seattle sports logo, the Kwakwaka’wakw mask which is now on display at the Burke Museum through July 27th.
Photo courtesy of the Burke Museum 
This is what I mean when I talk about the history of sports logos and what they mean to that region. That is why it is so important that we keep the originality in sports logos. For this Super Bowl, both teams have terrific regionalization with their logos. 
As for who wins in the logo battle, I’m going to make my friends back in New England upset by going with the Seattle Seahawks. If it was Pat Patriot, there would be no question but the Seahawks logo is consistent with great colors and displays great history in the region tying in a local animal and an ancient mask. That beats out Patriotic Elvis.
Thanks as always for reading and I hope it’s an awesome game. Thanks to all of you who have supported the cause by purchasing one of our awesome t-shirts and to those of you who have joined our awesome VIP t-shirt of the month club.  Enjoy the Game!
Gavin Spittle
Founder, Logo Lover, T-shirt Wearer
Awesome Sports Logos

Sports Logo Review of the Indianapolis Colts

The Colts' horseshoe logo is about as plain and simple as it gets. It isn't even native to Indianapolis considering the team is a Baltimore transplant. Not that I've spent considerable time in Indy, I can't imagine that it's a hotbed for horses. 

As I've expressed before, there are certain logos that don't strictly face my typical criteria. In a way, this is one example. The Colts are a long-standing franchise with plenty of history represented by their single image. Names like Johnny Unitas, Peyton Manning and now Andrew Luck have all worn this immage on their helmet. With respect to the image, its curvature combined with the colt marks dotting its shape provide the "simple detail" that's so important to me. I'm a fan of the blue-white mix, too. The blue has slightly changed over the years but the logo itself has been a National Football League fixture. 

Football logos can often be different in a newspaper versus on a helmet, where styles are much simpler. The Cowboys' "Star," is one of the few, single-element images more recognizable than Indianapolis'. There's something to be said for that.

With all that considered, I wish they had a little more to their non-helmet logo. Sure, they have block-variant lettering, but there's nothing that pops. But when I say that, I wonder what can be done and I'm not sure...its perplexing. 

Curious, what do you think? Maybe there isn't any gray area and that this logo should step above my typical criteria. If it was "cooler," though, would you complain? 

My contention isn’t that they should change their helmet. They shouldn’t. But what about their expanded logo? How about a horse? Maybe a bucking horse with a violent streak to it. Whatever the case, they can touch up that portion of it if you ask me. Here is one of their logos from their days as the Baltimore Colts which does feature that bucking horse. 


Overall, I give the current Colts logo an 8 out of 10. The simplicity is great and iconic which is the case for a lot of the teams in the NFL.  

Speaking of simplicity, have you checked out Awesome Sports Logos T-shirt of the Month club yet? Valentine’s Day is less than a month away and nothing says I care more than some super soft closet favorite t-shirts.

Thanks as always for reading,

Jared Sandler

Awesome Sports Logos


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