The Hornets Are Changing Their Name to the Pelicans

The New Orleans Hornets have announced that next season they will be taking on the name Pelicans. According to Marc Spears of Yahoo Sports, Pelicans beat out finalists Krewe which is costumed people that participate in the Mardi Gras parade and Brass which was formerly a minor league hockey team based in the city. I applaud Tom Benson and the Hornets on the name change and here’s why. We created Awesome Sports Logos to bring back the fun and creativity back in sports logos. One of the creative aspects of sports logos that is shamefully fading is making a logo that is indigenous to the area in which the team is playing. I will never understand why a team moves and then keeps the name. New Orleans Jazz, great name, Utah Jazz, not so much.  I don’t picture Louis Armstrong playing his trumpet on a Salt Lake City street corner.

Here’s why the New Orleans Pelicans work. First, it’s not the New Orleans Hornets. Second, the Pelican is the state bird of New Orleans. Third, Tom Benson owns the rights to the team name Pelicans which was a longtime minor league baseball in New Orleans that Shoeless Joe Jackson, Earl Weaver and Tony La Russa played for. The name fulfills what a sports logo should be. Now the trick is making a mean looking Pelican which is going to be a monumental task. It’s tough to relate to a Pelican as a marquee sports animal. I don’t picture NBA Players quoted as saying, “My dream is to become a Pelican”.

While I’m happy that New Orleans is changing their logo, they missed a golden opportunity. We at Awesome Sports Logos were one phone call away. What about the New Orleans Curse?  This is one of our favorite logos that we created and would have been a perfect fit with the voodoo doll dunking a basketball. New Orleans loves the voodoo aspect of their culture. They should have taken a page from  the New Orleans Voodoo which sells a lot of merchandise and went with the New Orleans Curse.  Here’s our New Orleans Curse awesome t-shirts for you to check out.


Kudos to New Orleans on changing their name but I wish you would have chosen the Curse. Hopefully other NBA teams will eventually follow.  This way we will no longer play Jazz in Utah, have Kings in Sacramento, try to find a Lake in Los Angeles, or hunt Grizzlies that don’t exist in Memphis. At least this was a step in the right direction. Nice job New Orleans.

Gavin Spittle

Founder, Logo Lover, T-shirt Wearer