Awesome Sports Logos Blog

Crayola Joins Forces with Minor League Baseball

Minor League Baseball is quickly racking up the hits. Just a few years ago, parent clubs were forcing their logo on their minor league cities to extend their brand. Fast forward to today and the tide has shifted to local sports logos that are being embraced like the El Paso Chihuahuas, Biloxi Shuckers and the Frisco Roughriders. This has led to record merchandise sales in 2015 and I’m sure it will continue to increase this year.

Now Minor League Baseball has announced a one of a kind partnership with Crayola making them a “Preferred Partner”.

The partnership will include a Crayola MILB All Star Experience and a lot of interactivity in local parks. I love the logo they created for the All Star Experience. The crayon crossing with bat with both the Crayola and MILB logo featured is a nice touch.

In their joint press release Mimi Dixon, Customer Development and Activation for Crayola said,  "Crayola is excited to be teaming up with Minor League Baseball," It's the first sports sponsorship of its kind for Crayola and we are planning to surprise and delight families next season with fun, color and creativity."

I love this partnership. Maybe it’s the sentimental part of me that remembers making sports logos with Crayons when I was a child. Using the blue for the Quebec Nordiques and the green and yellow for the Minnesota North Stars. Yes, I know, those teams are now in Colorado and Dallas. I’m showing my age.  I just picture little kids grabbing Crayola packs and drawing their favorite minor league logos like the Hartford Yard Goats or the Akron RubberDucks, two of my favorites.

Congrats to Minor League Baseball and Crayola on a unique partnership that I believe will help both brands.

While we may have not used crayons to create our very first Awesome Sports Logo, we came pretty close with what little we had. Even though this is our first logo, it’s still one of our favorites. Here is our Idaho Taters awesome t-shirt!

 

Thanks as always for reading,

Gavin Spittle

Awesome Sports Logos