Dominance by the Miami Heat Creates an Awesome Sports Logo

The Miami Heat came just short of the Lakers all-time consecutive wins record, and embarrassed teams along the way. While the country’s talking heads debate what this streak means or could have meant for The Lebrons and the NBA, I pose a very specific question: how does this accomplishment affect the Miami Heat’s logo?


The Heat logo is both classic and modern. The simplistic lettering indicates sports tradition, while the graphics trend contemporary. For whatever symbolism is worth, the Heat logo didn’t really personify anything until 2006. When the Heat beat the Dallas Mavericks for their first NBA title, the logo began to take on meaning. For some, it signified the dynamic play of Dwayne Wade. Many came to know the Heat insignia as a representation of Shaquille O’Neal’s third act. Others saw the logo as a send up to the old-school genius of Pat Riley. In Dallas, the Heat logo became a symbol of rogue larceny and unfairness. However, none of these descriptors could hold a candle to what the logo would come to represent in 2010.

When Lebron James announced his “decision” to the world, he vilified the Heat emblem. The world came to recognize South Beach as a beacon of superstardom, but in a very ugly way. These sentiments only rose when the Heat lost to the Mavericks in the 2011 NBA Finals. Ironically, the Heat logo became a symbol of redemption for Mavs fans. For a while, it looked as if the Miami logo was doomed to infamy-instantly recognizable, but for all the wrong reasons.

Last year’s title win for Miami restored some balance to the logo. Today, the Heat logo spells reluctant respect. Lebron James and the Miami Heat have paved an incredulous path to success, but are extremely popular nonetheless. If the Heat had succeeded in taking the all-time wins streak from the Lakers, it could’ve change the perception of Miami’s logo historically. Haters can chalk 16 playoff wins up to luck all day, but even the darkest doubters would have had a hard time discrediting 33 in a row. Alas, Miami came up a hair short, but 27 will be the #2 spot for a long time, and that’s nothing to balk at. Until another team makes a serious run at this record, the Heat logo will instill an everlasting credibility that even the dumbest “decision” can’t disgrace.

All this talk of emblematic symbolism begs the question; what kind of meaning can you put behind our logos? Awesome Sports Logos needs bold and unique people to bring our awesome t-shirts to life. Find a shirt you love in our catalogue and wear it for the world to see. It won’t be long before we’re getting rave reviews about our product and our customers. Maybe you can put some muscle behind the New York Zouaves? Check out the awesome t-shirts below!


Thanks for reading!
Jake Springer
Awesome Sports Logos Columnist/T-shirt Wearer