Awesome Sports Logos Blog

A New Era of Advertising in the NBA

The NBA has decided to make a little more money in 2017. When the association ends their current uniform deal with Adidas, and begins a new era with Nike, advertisements will be incorporated on team jerseys. That’s right folks, ads right smack on the jersey! According to reports, a 2.5 inch by 2.5 inch square will be placed on the right side of the chest. This square will be home to future advertisements. NBA commissioner Adam Silver is rolling out this change as a test, allowing teams to sign deals for up to three years for the precious advertisement spot. The revenue gained from this new change is estimated to bring in $100 million. Now that’s a lot of money!

Now the NBA isn’t the first sport to have ads placed on the jersey. European soccer clubs are infamous for having large advertisements or company logos across the jersey. In the United States, MLS incorporated logos and ads on their jerseys in 2007, while the WNBA has had them since 2011. Even though these other sports and leagues have had this going on for a while now, the NBA will be the first MAJOR sport in the U.S. to begin advertising on their jerseys.

It’s always a plus to have our sports and leagues gain new revenue. If they’re getting money from other places, it could potentially lower ticket prices and beer prices (please do!). That being said, $100 million won’t all of a sudden cut ticket and concession prices in half. And what cost is there to the fan or consumer with these new ads? Honestly, there probably won’t be any interference in watching or enjoying the game. BUT, this is just a start. One can only ask: what’s next?

Will we eventually see ads get an even bigger space on the jerseys? Will we ever see these ads consume the entire jersey, leaving our well-liked team logos to fall to the wayside? How about in the stadiums? Are advertisements eventually going to spread so much, that we lose many of the patron-friendly amenities? Will Jumbotron’s and scrolling marquees get smaller and smaller, in place of bigger and bigger ad space? I would hate to see the day that companies and corporations get a bigger grab on our beloved sports. Pretty soon, we may be watching the Denver Budweiser’s play the Carolina Coca-Colas in the next Super Bowl. Be sure to drop your thoughts and comments below. We’d love to hear what you think about this corporate takeover.

One logo that will never succumb to any corporate takeover belongs to the New Orleans Curse.

"The Big Easy" New Orleans is not only known for Mardi Gras, but also for its voodoo experience and voodoo shops. From this, we bring you the New Orleans Curse. We love this logo seeing a voodoo doll going up for a slam, pins still intact. No witchcraft or spells with this funny New Orleans t-shirt, just a lot of compliments when you walk around with it on. You can add this super soft tee to your t-shirt of the month club rotation!

Thanks for reading and supporting us!

YOU are awesome!!

Blake Cole

Awesome Sports Logos Columnist

Posted in Basketball by Gavin on 4/23/2016 at 10:04:52 pm.

Sports Logo Review of the Colorado Rockies

The Colorado Rockies were born into the Major League Baseball world prior to the 1993 season. Twenty-two years in the books and the Rockies have made the playoffs three times, never having won the National League West division. The "Blake Street Bombers," did, however, undergo a magical 2007 run that took them all the way to the World Series, where they fell to the Boston Red Sox in four consecutive games.

Really, their success, or lack thereof, isn't absolutely horrendous. After all, they did make a World Series. More than a handful of teams within that same time frame have not reached a World Series. However, when you compare them to the team that joined them in expansion, the then Florida (and now Miami) Marlins, it doesn't look so good. And it isn't because the Marlins have had dashing success on a consistent level, but they do have two World Series titles to their name.

Another thing the Marlins have endured that the Rockies have not is a logo evolution. Not only have the Rockies maintained the same color scheme, but they have maintained the same logo for more than two decades, too. It might be time for the Rockies to spice things up, though.

Logo photos courtesy of sportslogos.net

All of that aside, I don't mind their current logo. But you know how when you go up into the attic and see a widget that's been untouched for a year or two it just looks much older and more antiquated than it really is? That's the feel I get with this logo.

The color scheme features purple with black, silver, and white. I like that combination, particularly because it isn't the most common collection of colors. I do, however, think the colors could be sharpened up to have a more 2010s feel to it. The colors just don't pop. The silver seems more like gray without a metallic feel to it.

My biggest issue, though, is with the graphics that create the logo's foundation. It kind of seems like this logo was created by someone who was really, really good at WordArt. It has some simple detail, but when your nickname is a mountain range, I think you can spice up the mountain a bit more.

The flying baseball adds a generic feel, too. Not that I don't like the stereotypical flying baseball in a logo, but that's a generic use of a generic addition to a logo.

There are things I like about the logo, though. The choice of nickname is great. The Rocky Mountains are a big part of Colorado so it is a very appropriate fit. And with the enormity in size of the mountains, I like the arched banner that contains “Colorado” in the logo. For me, it seems like the sky that adds perspective to the mountains in the logo.

Overall, though, this was a sweet logo in the 90s and not bad to begin the 2000’s, but now that we’ve graduated to the 2010s, it is time for the Rockies to update their swag.

And in a moment that will make some of us feel old, before the baseball club, there was an NHL team called the Colorado Rockies.

If you dig the Rockies baseball logo colors then you will probably dig our awesome t-shirt, the New Orleans Curse.

"The Big Easy" is not only known for Mardi Gras, but also for its voodoo experience and voodoo shops. From this, we bring you the New Orleans Curse. We love this logo seeing a voodoo doll going up for a slam, pins still intact. No witchcraft or spells with this funny New Orleans t-shirt, just a lot of compliments when you walk around with it on.

And as always, you can support the cause by getting the Curse and many other t-shirts at discount prices when you join our T-shirt of the Month Club.

Thanks as always for reading.

Jared Sandler

Awesome Sports Logos

Posted in Baseball by Gavin on 8/27/2015 at 8:39:00 pm.

Awesome Sports Logos Blog

A New Era of Advertising in the NBA

Sports Logo Review of the Colorado Rockies

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