Awesome Sports Logos Blog

Sports Logo Review of the Indianapolis Colts

The Colts' horseshoe logo is about as plain and simple as it gets. It isn't even native to Indianapolis considering the team is a Baltimore transplant. Not that I've spent considerable time in Indy, I can't imagine that it's a hotbed for horses. 

As I've expressed before, there are certain logos that don't strictly face my typical criteria. In a way, this is one example. The Colts are a long-standing franchise with plenty of history represented by their single image. Names like Johnny Unitas, Peyton Manning and now Andrew Luck have all worn this immage on their helmet. With respect to the image, its curvature combined with the colt marks dotting its shape provide the "simple detail" that's so important to me. I'm a fan of the blue-white mix, too. The blue has slightly changed over the years but the logo itself has been a National Football League fixture. 

Football logos can often be different in a newspaper versus on a helmet, where styles are much simpler. The Cowboys' "Star," is one of the few, single-element images more recognizable than Indianapolis'. There's something to be said for that.

With all that considered, I wish they had a little more to their non-helmet logo. Sure, they have block-variant lettering, but there's nothing that pops. But when I say that, I wonder what can be done and I'm not sure...its perplexing. 

Curious, what do you think? Maybe there isn't any gray area and that this logo should step above my typical criteria. If it was "cooler," though, would you complain? 

My contention isn’t that they should change their helmet. They shouldn’t. But what about their expanded logo? How about a horse? Maybe a bucking horse with a violent streak to it. Whatever the case, they can touch up that portion of it if you ask me. Here is one of their logos from their days as the Baltimore Colts which does feature that bucking horse. 


Overall, I give the current Colts logo an 8 out of 10. The simplicity is great and iconic which is the case for a lot of the teams in the NFL.  

Speaking of simplicity, have you checked out Awesome Sports Logos T-shirt of the Month club yet? Valentine’s Day is less than a month away and nothing says I care more than some super soft closet favorite t-shirts.

Thanks as always for reading,

Jared Sandler

Awesome Sports Logos


Recent Posts

  • Count us in for the Upcoming Hockey/Zombie Movie
  • Sports Logo Spotlight on the Frederick Keys
  • Sports Illustrated Fashionable 50 Logo Falls Short
  • After 20 Years The Chicago Fire Still Have an Awesome Logo
  • Big 3 Basketball is Worth a Watch